To create a bit of buzz around our new website and courses, we decided to commissioned an animator to create a short trailer for Fluro. The trailer will feature on our new website and our two characters, Tom and Mike, will form part of our branding. If you read our “Sneaky peek at our website” post, you can see that Mike is leaning against our logo on the homepage.

We also commissioned a musician to create an upbeat track to go hand in hand with the animation. The two work great together and we’re very pleased with the results and hard work that’s gone into both!

The premise of the trailer was not to give too much away, leaving the audience wanting to find out more. We wanted to show the same characters taking part in 2 forms of training courses. At first we see poor Tom stuck in a classroom listening to a rather drab health and safety course. Then, all of a sudden Tom has picked up his laptop and signed up for Fluro’s online training course with cool interactive content that he can do anytime, anywhere!

We’re really happy with the results and can’t wait to see it added to the website once we’re live!

Fluro's animation
Fluro's animation